A series in 4 parts
The Green Drink
The science, culture, and economics of putting plants into a cup.
Start at part one- Part 1
The nerd review of the daily green drink
What the science supports, what anecdotes can tell us, and where concentration or plant-defense chemistry complicates the picture.
· 14 min - Part 2
The green drink’s cultural history
How plant tonics, blenders, wheatgrass, Hollywood, wellness culture, and luxury retail turned green liquid into a cultural symbol.
· 8 min - Part 3
The green drink economy: how we built a billion-dollar business out of vegetables
How convenience, ritual, subscriptions, branding, and status created a multibillion-dollar market around something as simple as drinking plants.
· 10 min - Part 4
A puff piece for Thrive Ultimate, because I like it
I like this stuff. Is there actually a good reason why?
· 17 min